I believe any "venture" worth launching MUST have a distinctive and timeless logo that immediately communicates the attitude of said venture.
I truly love designing logos—an emblem that will represent and come to be recognized as a symbol of your blood, sweat and tears.
I vehemently believe that a logo should not be something that someone else can just "type out" on their computer.
Those letterforms under my hand will be manipulated into something uniquely yours and when it comes to an accompanying icon
that same hand will be expertly creating a custom illustration.