A joint venture launched with lauded jewelry designer Ann King Lagos, REALM was created to fill a niche in the existing designer jewelry market—fine jewelry design and craftsmanship with a fashion jewelry price point.

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Throughout my five year involvement {on the creative side} I was responsible for the name and comprehensive brand vision—all visual identity design/development and brand voice, from printed collateral to digital marketing, product photography and styling, collection merchandising, style development and copywriting.

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My focus areas in sales & marketing were on-going peer research, market positioning and strategic promotion, wholesale/retail outreach and training, trade shows. Operationally I managed cost analysis, product pricing, forecasting and inventory system development.