REALM FINE+FASHION JEWELRY

OVERVIEW

Co-Creator

A joint venture launched with lauded jewelry designer Ann King Lagos, REALM was created to fill a niche in the existing designer jewelry market—fine jewelry design and craftsmanship with a fashion jewelry price point.

Throughout my five year involvement {on the creative side} I was responsible for the name and comprehensive brand vision—all visual identity design/development and brand voice, from printed collateral to digital marketing, product photography and styling, collection merchandising, style development and copywriting.

My focus areas in sales & marketing were on-going peer research, market positioning and strategic promotion, wholesale/retail outreach and training, trade shows. Operationally I managed cost analysis, product pricing, forecasting and inventory system development.

• Brand Name and Vision

• Logo and all Identity Material Design

• Brand Voice and all Copy Writing

• Product/Model Photography and Styling

• Promotional Materials 

• Collection Merchandising

• Style Development

• Market Research and Positioning

• Wholesale/Retail Sales

• Sales Collateral, Programs and Partnerships

• Special Event Development & Direct Sales

• Training and Training Manuals

• Cost Analysis and Product Pricing

• Forecasting and Ordering

• Inventory System Creation

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"STYLE IS THE ANSWER TO EVERYTHING.

A fresh way to approach a dull or dangerous thing, to do a dull thing with style is preferable to doing a dangerous thing without it.

To do a dangerous thing with style is what I call ART."  —Charles Bukowski