CLUTCH SHOT AXE THROWING

Brand Creation  | Voice & Visual

Approached with a badass business idea, a great name and free creative reign, Clutch Shot allowed me to illustrate two things I love—a skull with cross axes and a custom tartan plaid! 

An ongoing development project for a new recreational axe throwing company I began with creating an memorable identity with masculine broad strokes and feminine accents. Working closely with the founder, the project continues to special events and promotions, apparel, sales and marketing consulting, public relations and social media.

OVERVIEW

• Develop Positioning Strategy

• Create Complete Visual Brand Identity

• Develop Brand Voice and Write Original Copy

• Design Website 

DETAILS

• Research market, peers/competitors

• Design logo and all branded ID materials

• Develop brand voice, write all copy

• Design and program website

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