Brand Creation | Voice & Visual
Securing a unique and memorable new business name in the data/consulting space is where this project was launched. After a thorough exploration of the existing market and examining my client's peers, the name ARRAS brought originality and literal texture to developing a complete identity.
From the original icon illustration to developing a relaxed voice, the brand was brought to life. Writing the defining tagline—"Business Solutions Woven with Analytics & Human Expertise" was a project highlight alongside publishing a user Lexicon on the website to further underline the company's commitment to communicating with complete candor.
• Business Name
• Develop Positioning Strategy
• Create Complete Visual Brand Identity
• Develop Brand Voice and Write Original Copy
• Design Website
• Existing market research and analysis
• Extensive client discovery and positioning consulting
• Design logo and all branded ID materials
• Write all brand copy
• Plan and strategize website architecture
• Design+program website
FROM START-UPS TO FORTUNE 500 COMPANIES, ACROSS A BROAD SPECTRUM OF INDUSTRIES,
WE HELP ORGANIZATIONS CREATE GROWTH.
An ARRAS is simply a rich tapestry—a decorative textile (originally) created by human hands weaving a multitude of colored threads together to form an exquisite design. Additionally, the word tapestry is commonly used to describe an intricate or complex combination of things or sequence of events.
We specialize in turning data into intelligence and helping your company grow. Because we really do love numbers—we have over fifteen years of experience working hand-in-hand with clients in a multitude of industries from technology and finance to healthcare and pharmaceuticals—assessing challenges and creating solutions internally for sales & marketing, finance and operations.
Put simply, we are a dedicated, driven and forward-thinking team that thrives on new challenges and delivering results. Let's weave something together that transforms your business into extraordinary!