ARRAS CONSULTING
Brand Creation | Voice & Visual
Securing a unique and memorable new business name in the data/consulting space is where this project was launched. After a thorough exploration of the existing market and examining my client's peers, the name ARRAS brought originality and literal texture to developing a complete identity.
From the original icon illustration to developing a relaxed voice, the brand was brought to life. Writing the defining tagline—"Business Solutions Woven with Analytics & Human Expertise" was a project highlight alongside publishing a user Lexicon on the website to further underline the company's commitment to communicating with complete candor.
OVERVIEW
• Business Name
• Develop Positioning Strategy
• Create Complete Visual Brand Identity
• Develop Brand Voice and Write Original Copy
• Design Website
DETAILS
• Existing market research and analysis
• Extensive client discovery and positioning consulting
• Design logo and all branded ID materials
• Write all brand copy
• Plan and strategize website architecture
• Design+program website
FROM START-UPS TO FORTUNE 500 COMPANIES, ACROSS A BROAD SPECTRUM OF INDUSTRIES,
WE HELP ORGANIZATIONS CREATE GROWTH.
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An ARRAS is simply a rich tapestry—a decorative textile (originally) created by human hands weaving a multitude of colored threads together to form an exquisite design. Additionally, the word tapestry is commonly used to describe an intricate or complex combination of things or sequence of events.
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We specialize in turning data into intelligence and helping your company grow. Because we really do love numbers—we have over fifteen years of experience working hand-in-hand with clients in a multitude of industries from technology and finance to healthcare and pharmaceuticals—assessing challenges and creating solutions internally for sales & marketing, finance and operations.
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Put simply, we are a dedicated, driven and forward-thinking team that thrives on new challenges and delivering results. Let's weave something together that transforms your business into extraordinary!
